--- title: Robineau Media Blog | Catherine Alton description: Catherine is the co-founder of Robineau Media. She is an expert in omni-channel marketing strategies and content creation. --- [![RobineauMedia-Logo](https://www.robineaumedia.com/hubfs/RobineauMedia-Logo.png)](https://www.robineaumedia.com) - [About](https://www.robineaumedia.com/about) - Strategies - [Strategies](https://www.robineaumedia.com/services) - [I Need Help With Marketing](https://www.robineaumedia.com/i-need-help-with-marketing-robineau-media) - [Consulting](https://www.robineaumedia.com/consulting-services) - [CTV](https://www.robineaumedia.com/ctv) - [Surveys & Insights](https://www.robineaumedia.com/surveys) - [Industry Solutions](https://www.robineaumedia.com/industry-solutions) - [All Industries](https://www.robineaumedia.com/industry-solutions) - [Health & Social Care](https://www.robineaumedia.com/nonprofits) - [Politics](https://www.robineaumedia.com/political) - [Impact](https://www.robineaumedia.com/impact) - [Blog](https://www.robineaumedia.com/blog) [Let's Talk](https://www.robineaumedia.com/contact) ### [What Your Analytics Are Actually Telling You (And What You’re Probably Ignoring)](https://www.robineaumedia.com/blog/what-your-analytics-are-actually-telling-you-and-what-youre-probably-ignoring) October 8 2026 [Caylee Wilson](https://www.robineaumedia.com/blog/author/caylee-wilson) ### [Why “More Posting” Is No Longer a Social Media Strategy](https://www.robineaumedia.com/blog/why-more-posting-is-no-longer-a-social-media-strategy) September 23 2026 [Caylee Wilson](https://www.robineaumedia.com/blog/author/caylee-wilson) ### [How to Build a Marketing Strategy Around Tentpole Moments (Without Blowing Your Budget)](https://www.robineaumedia.com/blog/how-to-build-a-marketing-strategy-around-tentpole-moments-without-blowing-your-budget) September 15 2026 [Caylee Wilson](https://www.robineaumedia.com/blog/author/caylee-wilson) ### [Why Your Landing Page Is Killing Your Ad Performance](https://www.robineaumedia.com/blog/why-your-landing-page-is-killing-your-ad-performance) August 25 2026 [Caylee Wilson](https://www.robineaumedia.com/blog/author/caylee-wilson) ![Catherine Alton](https://www.robineaumedia.com/hubfs/catherine.jpg) ## Catherine Alton Catherine is the co-founder of Robineau Media. She is an expert in omni-channel marketing strategies and content creation. ### Recent Posts [![](https://www.robineaumedia.com/hubfs/Robineau%20Media%20CivicScience%20Blog%20Banner.png)](https://www.robineaumedia.com/blog/robineau-media-and-civicscience-announce-strategic-partnership-to-equip-brands-with-real-time-audience-intelligence) [news](https://www.robineaumedia.com/blog/tag/news) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Robineau Media and CivicScience Announce Strategic Partnership to Equip Brands with Real-Time Audience Intelligence](https://www.robineaumedia.com/blog/robineau-media-and-civicscience-announce-strategic-partnership-to-equip-brands-with-real-time-audience-intelligence) Human-first insights from CivicScience will power smarter, faster, more relevant marketing throughfalse [![](https://www.robineaumedia.com/hubfs/Robineau%20April%20Blog%20Graphic%20-%201.png)](https://www.robineaumedia.com/blog/spring-into-social-media-growth-effective-strategies-for-building-your-community) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Spring Into Social Media Growth: Effective Strategies for Building Your Community](https://www.robineaumedia.com/blog/spring-into-social-media-growth-effective-strategies-for-building-your-community) [![](https://www.robineaumedia.com/hubfs/Blog%201%20-%20Best%20Practices%20for%20Programmatic%20Advertising.png)](https://www.robineaumedia.com/blog/best-practices-for-programmatic-advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 3 minute read ## [Best Practices for Programmatic Advertising](https://www.robineaumedia.com/blog/best-practices-for-programmatic-advertising) The way brands reach audiences has evolved—and if you’re still relying on old-school, manual adfalse [![](https://www.robineaumedia.com/hubfs/Community%20votes.png)](https://www.robineaumedia.com/blog/robineau-media-triumphs-at-communityvotes-syracuse-2024) [digital advertising](https://www.robineaumedia.com/blog/tag/digital-advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Robineau Media Triumphs at CommunityVotes Syracuse 2024](https://www.robineaumedia.com/blog/robineau-media-triumphs-at-communityvotes-syracuse-2024) Robineau Media, a leader in digital marketing solutions, is proud to announce its recent success atfalse [![](https://www.robineaumedia.com/hubfs/Robinuea%20Blog%20Cover%20%20-%20%20HubSpot%20Features%20That%20We%20Love%20To%20Use%20.png)](https://www.robineaumedia.com/blog/hubspot-features-we-love-to-use) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 3 minute read ## [Hubspot Features We Love to Use](https://www.robineaumedia.com/blog/hubspot-features-we-love-to-use) With the digital landscape constantly changing, having the right tools and features to streamlinefalse [![](https://www.robineaumedia.com/hubfs/Canva%20images/Yellow%20Rediscovering%20Amphibians%20Blog%20Banner.png)](https://www.robineaumedia.com/blog/local-business-owner-catherine-alton-named-to-nsba-leadership-council) [news](https://www.robineaumedia.com/blog/tag/news) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Local Business Owner Catherine Alton Named to NSBA Leadership Council](https://www.robineaumedia.com/blog/local-business-owner-catherine-alton-named-to-nsba-leadership-council) Syracuse, NY (PRUnderground) February 27th, 2024 [![](https://www.robineaumedia.com/hubfs/ios14.png)](https://www.robineaumedia.com/blog/what-you-need-to-know-about-facebook-ads-and-ios-14) [digital advertising](https://www.robineaumedia.com/blog/tag/digital-advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [What you need to know about Facebook Ads and iOs 14](https://www.robineaumedia.com/blog/what-you-need-to-know-about-facebook-ads-and-ios-14) In case you haven’t heard, Apple has made some big changes in iOs 14 with user data and tracking.false [![](https://www.robineaumedia.com/hubfs/travel.png)](https://www.robineaumedia.com/blog/digital-out-of-home-advertising-what-you-need-to-know) [advertising](https://www.robineaumedia.com/blog/tag/advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Digital Out-of-Home Advertising: What You Need to Know](https://www.robineaumedia.com/blog/digital-out-of-home-advertising-what-you-need-to-know) With digital out-of-Home (DOOH) you can show your brand’s message to your audience while they arefalse [![](https://www.robineaumedia.com/hubfs/9%5B1%5D.png)](https://www.robineaumedia.com/blog/google-display-network-or-programmatic-advertising-whats-best-for-your-business) [advertising](https://www.robineaumedia.com/blog/tag/advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 4 minute read ## [What you need to know: Google Display Network VS. Programmatic Advertising](https://www.robineaumedia.com/blog/google-display-network-or-programmatic-advertising-whats-best-for-your-business) You’ve asked, and we’ve answered! We get a lot of questions around programmatic advertising andfalse ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Robineau Media was featured by CNY Central for our partnership with Hope For Heather.](https://www.robineaumedia.com/blog/recent-press-3) Robineau Media was featured by CNY Central for our partnership with Hope For Heather. [![](https://www.robineaumedia.com/hubfs/cancer.png)](https://www.robineaumedia.com/blog/robineau-media-partners-with-hope-for-heather-to-raise-awareness-for-ovarian-cancer) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Robineau Media Partners with Hope For Heather to Raise Awareness for Ovarian Cancer](https://www.robineaumedia.com/blog/robineau-media-partners-with-hope-for-heather-to-raise-awareness-for-ovarian-cancer) [![](https://www.robineaumedia.com/hubfs/Cream%20and%20Brown%20Photographic%20Beauty%20Site%20Launch%20Website.png)](https://www.robineaumedia.com/blog/the-importance-of-email-list-hygiene) [email marketing](https://www.robineaumedia.com/blog/tag/email-marketing) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [The Importance of Email List Hygiene](https://www.robineaumedia.com/blog/the-importance-of-email-list-hygiene) This article was written by guest blogger, Aleksandr Botvynko, Outreach & SEO Associate at SendPulse [![](https://www.robineaumedia.com/hubfs/Imported_Blog_Media/1599139671725.jpeg)](https://www.robineaumedia.com/blog/its-raining-leads-how-weather-targeted-advertising-can-transform-your-marketing) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [It’s Raining Leads: How Weather Targeted Advertising Can Transform Your Marketing](https://www.robineaumedia.com/blog/its-raining-leads-how-weather-targeted-advertising-can-transform-your-marketing) Whether you like it or not, the weather has an impact on consumer behavior. From pools and airfalse [![](https://www.robineaumedia.com/hubfs/analytics.png)](https://www.robineaumedia.com/blog/why-you-need-analytics-on-your-website) [website](https://www.robineaumedia.com/blog/tag/website) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Why you need Analytics on your Website](https://www.robineaumedia.com/blog/why-you-need-analytics-on-your-website) The benefits of having a good website are immeasurable. Or at least they are if you don’t havefalse [![](https://www.robineaumedia.com/hubfs/audio.png)](https://www.robineaumedia.com/blog/what-are-you-listening-to) [programmatic advertising](https://www.robineaumedia.com/blog/tag/programmatic-advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [What Are You Listening To?](https://www.robineaumedia.com/blog/what-are-you-listening-to) Have you ever noticed, no matter where you are, you’re surrounded by people wearing headphones?false [![](https://www.robineaumedia.com/hubfs/tv.png)](https://www.robineaumedia.com/blog/you-down-with-ott-yeah-you-know-me) [OTT](https://www.robineaumedia.com/blog/tag/ott) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [You Down with OTT? (Yeah- you know me!)](https://www.robineaumedia.com/blog/you-down-with-ott-yeah-you-know-me) So what exactly is OTT? 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While we are all inundatedfalse [![](https://www.robineaumedia.com/hubfs/advert.png)](https://www.robineaumedia.com/blog/a-beginners-guide-to-programmatic-advertising) [advertising](https://www.robineaumedia.com/blog/tag/advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [A Beginner's Guide to Programmatic Advertising](https://www.robineaumedia.com/blog/a-beginners-guide-to-programmatic-advertising) Programmatic advertising is one of the industry’s biggest buzzwords for a reason. More agencies andfalse [![](https://www.robineaumedia.com/hubfs/26%5B1%5D.png)](https://www.robineaumedia.com/blog/geofencing-isnt-just-for-big-companies-how-your-local-business-can-use-it-to-attract-and-convert-customers) [advertising](https://www.robineaumedia.com/blog/tag/advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Geofencing Isn’t Just for Big Companies - How your Local Business Can Use it to Attract and Convert Customers](https://www.robineaumedia.com/blog/geofencing-isnt-just-for-big-companies-how-your-local-business-can-use-it-to-attract-and-convert-customers) What is Geofencing?Geofencing is an advertising tool that businesses can use to target consumersfalse [![](https://www.robineaumedia.com/hubfs/branding1.png)](https://www.robineaumedia.com/blog/the-importance-of-brand-consistency) [content](https://www.robineaumedia.com/blog/tag/content) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [The Importance of Brand Consistency](https://www.robineaumedia.com/blog/the-importance-of-brand-consistency) Consistency within your brand translates to trust with your customers. Like any relationship, trustfalse ![RobineauMedia-Logo-white-Vector](https://www.robineaumedia.com/hubfs/RobineauMedia-Logo-white-Vector.png) Robineau Media is a digital marketing agency specializing in omni-channel strategies. We create customized marketing solutions for clients of all sizes and industries. - - ### Site Menu - [Home](https://www.robineaumedia.com) - [About](https://www.robineaumedia.com/about) - [Services](https://www.robineaumedia.com/services) - [Blog](https://www.robineaumedia.com/blog) ### Our Locations - Syracuse, NY - New York, NY ### Contact Us - [hello@robineaumedia.com](https://www.robineaumedia.com/contact) - [Privacy Policy](https://www.robineaumedia.com/privacy-policy) - [Accessibility Statement](https://www.robineaumedia.com/accessibility) Copyright 2026 Robineau Media