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time 3 minute read

Relationship Marketing - How To Use It To Your Advantage

In today’s evolving business landscape, traditional marketing is typically centered solely on salesfalse
time 3 minute read

Why Your Website Is Your Strongest Marketing Tool

In today’s digital age, where online presence reigns supreme, your website stands as thefalse
time 2 minute read

What is a Platform Consultant and How Can Your Business Benefit?

In the dynamic landscape of modern business, staying ahead requires more than just a solid productfalse
time 1 minute read

Local Business Owner Catherine Alton Named to NSBA Leadership Council

Syracuse, NY (PRUnderground) February 27th, 2024
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Creating a Brand Identity

In the bustling world of business, where competition is fierce and attention spans are fleeting,false
time 2 minute read

How to Figure Out Your Ad Budget

Maximizing your marketing budget is more than just a goal; it’s a necessity. In the fast-pacedfalse
time 3 minute read

Inbound Marketing: What Is It and Why Does It Matter?

As digital marketing continues to evolve, businesses are constantly searching for strategies thatfalse
time 2 minute read

How Marketing Automation Can Help You Get Ahead

In the rapidly evolving landscape of modern business, the search for efficiency and effectivenessfalse
time 2 minute read

Tips for Building Your 2024 Marketing Plan

As we approach 2024, businesses are gearing up to navigate the ever-evolving digital marketingfalse
time 2 minute read

Trends to Watch Out for in 2024

As the marketing landscape constantly changes, staying ahead of emerging trends is critical forfalse
time 3 minute read

What Does a Digital Marketing Agency Really Do?

In the fast-paced, ever-evolving landscape of the digital realm, businesses are constantly seekingfalse
time 2 minute read

End-of-Year Marketing Ideas: How to Stand Out

As the year comes to a close, many businesses are gearing up for one of the most competitive andfalse
time 2 minute read

Benefits of Email Marketing

In today’s digital world, email marketing remains a constant in many marketing strategies. It’s afalse
time 2 minute read

How Advertising Gets People’s Attention

In the dynamic and highly competitive landscape of advertising, capturing and maintaining people’sfalse
time 2 minute read

How to Determine the Best Channels for Your Brand

Finding the right marketing channels for your business can be a daunting task. The online marketingfalse
time 2 minute read

Top Reasons to Work With Smaller Boutique Digital Marketing Agencies

Choosing the right marketing agency to partner with is a crucial decision that can significantlyfalse
time 2 minute read

What Is Media Planning?

Successfully reaching and engaging your target audience amidst the sea of online content can be afalse
time 2 minute read

Benefits of Investing in Digital Marketing

In today’s fast-paced, technology-driven world, digital marketing has become an indispensable toolfalse
time 2 minute read

How to Find the Right Keywords for Your Brand

In the highly competitive digital landscape, mastering the art of finding the right keywords forfalse
time 2 minute read

What Is A Marketing Audit and How Do You Do One?

In recent years, marketing has become increasingly measurable, putting pressure on marketers tofalse
time 2 minute read

4 Ways Marketing Agencies Can Help Your Brand Navigate CTV and OTT Campaigns

In the ever-evolving landscape of digital advertising, connected TV (CTV) and over-the-top (OTT)false
time 2 minute read

The Benefits of Social Media Marketing

Social media has become an integral part of our lives. Beyond connecting people, it has alsofalse
time 2 minute read

How to Fight the Summer Slowdown with Your Marketing

Some industries and brands see a drastic decline in sales activity during the summer. This is infalse
time 2 minute read

What You Need to Know About Google Analytics 4

In the world of digital marketing, Google Analytics is a powerful tool for brands and marketers tofalse
time 2 minute read

The Marketing Funnel Explained from Top to Bottom

Marketing is essential to any business, and understanding the marketing funnel is crucial forfalse
time 2 minute read

What is a Fractional Marketing Team?

In today’s ever-evolving digital age, marketing plays a vital role in building a brand andfalse
time 2 minute read

Why Visuals Are Important in Your Marketing

Visual content plays an important role in everyone’s lives today. Whether you are engaging withfalse
time 2 minute read

Marketing Myths to Avoid

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Does Your Brand Voice Resonate with your Target Audience?

62% of customers stated that they feel an emotional connection to the brands they buy from most. (false
time 2 minute read

Why You Should Take an "Always On" Approach to Building your Brand

Building a brand is a long-term investment that requires consistent effort and dedication. Using anfalse
time 5 minute read

KPIs Marketers Should Be Tracking

Before you can measure your KPIs, you have to understand exactly what they are. Key performancefalse
time 2 minute read

Marketing Trends for 2023

Are you ready for your business to skyrocket? If you answered yes, then it is crucial to be awarefalse
time 2 minute read

What is Programmatic Advertising?

Have you heard of programmatic advertising? While this type of advertising may seem difficult andfalse
time 2 minute read

What you need to know about Facebook Ads and iOs 14

In case you haven’t heard, Apple has made some big changes in iOs 14 with user data and tracking.false
time 1 minute read

How Long Should A Campaign Run?

How long should a campaign run?
time 1 minute read

Programmatic Advertising For Small Businesses: What, Why, and How?

Programmatic advertising is a buzzword in the advertising industry, and for good reason. We’llfalse
time 2 minute read

Digital Out-of-Home Advertising: What You Need to Know

With digital out-of-Home (DOOH) you can show your brand’s message to your audience while they arefalse

Proud Sponsor

Good luck to all of the golfers at the McMahon Ryan Child Advocacy Center Karts 4 Kids fundraiserfalse
time 1 minute read

Recent Press - We’re thrilled to announce....

We're thrilled to announce that co-founder James Hunter has been accepted into Black Media Mogulfalse
time 2 minute read

4 Major Consequences of NOT Updating Your Business Information Across the Web

Keeping your business information up-to-date across the web is an important part of creating anfalse
time 4 minute read

What you need to know: Google Display Network VS. Programmatic Advertising

You’ve asked, and we’ve answered! We get a lot of questions around programmatic advertising andfalse

Robineau Media Fact Friday

Small Business Statistics to Know in 2021! - In 2020, 46% of consumers said they were more likelyfalse
time 1 minute read

Robineau Media Fact Friday

Here are 3 key marketing statistics to help you make better business decisions.
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Stop Chasing likes…. Start With A Strategy

Whenever I meet with a client who is worried about social media, I always guide them back to theirfalse
time 1 minute read

Our Client Onboarding Guide

Why an onboarding guide? Onboarding guides come in all shapes and sizes. From videos to interactivefalse
time 1 minute read

Robineau Media was featured by CNY Central for our partnership with Hope For Heather.

Robineau Media was featured by CNY Central for our partnership with Hope For Heather.
time 2 minute read

The Importance of Email List Hygiene

This article was written by guest blogger, Aleksandr Botvynko, Outreach & SEO Associate at SendPulse

Recent Press

As a Black and Woman owned business, we are proud to be a Participating Partner of the CNY 21-Dayfalse
time 2 minute read

It’s Raining Leads: How Weather Targeted Advertising Can Transform Your Marketing

Whether you like it or not, the weather has an impact on consumer behavior. From pools and airfalse
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Why you need Analytics on your Website

The benefits of having a good website are immeasurable. Or at least they are if you don’t havefalse

Top Advertising Agencies in Syracuse, NY

The UpCity team has researched advertising agencies throughout Syracuse, NY to find the bestfalse

Recent Press

We recently had the opportunity to sit down with Mike Famoso from Webs Unweaved to share our agencyfalse
time 1 minute read

What Are You Listening To?

Have you ever noticed, no matter where you are, you’re surrounded by people wearing headphones?false
time 2 minute read

How Digital Direct Mail Can Work for Your Business

While more consumers are spending time online, you can still find ways to connect with them andfalse
time 1 minute read

What is SEO?

What is SEO?

OTT

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You Down with OTT? (Yeah- you know me!)

So what exactly is OTT?
time 7 minute read

What is AdTech?

The first step to leveraging AdTech is understanding exactly what it is. AdTech (short forfalse
time 1 minute read

Are You Using Google My Business?

Being a small business ourselves, we know first hand how important it is to stretch your marketingfalse
time 2 minute read

4 Ways to Personalize Your Email Marketing Campaigns

Email marketing is alive and well, despite what some resources may say. While we are all inundatedfalse
time 2 minute read

A Beginner's Guide to Programmatic Advertising

Programmatic advertising is one of the industry’s biggest buzzwords for a reason. More agencies andfalse
time 2 minute read

Geofencing Isn’t Just for Big Companies - How your Local Business Can Use it to Attract and Convert Customers

What is Geofencing?Geofencing is an advertising tool that businesses can use to target consumersfalse
time 2 minute read

The Importance of Brand Consistency

Consistency within your brand translates to trust with your customers. Like any relationship, trustfalse