So what exactly is OTT?
OTT stands for over-the-top streaming media service. This term was initially named in reference to devices that go “over” a cable box, like Apple tv, Roku, or firestick that give users access to a variety of movie series, shows, as well as original content. To access OTT content users must have an internet connection.
Benefits Of OTT Advertising
OTT viewing combines the power of digital advertising with the premium content of traditional television, creating one of the most compelling and engaging user experiences.
The Robineau Media Solution offers clients the ability to target multicultural audiences using cross-segment modeling, multi-device touchpoints, and targeting based on demographic, device, location, and behavioral data. Our extensive list of targeting and inventory partners provides clients the opportunity to engage with this highly valuable audience at scale, connecting with them in the right place, at the right time. Brands who don’t tailor their campaign strategies to adapt to evolving media consumption habits risk missing out on the massive spending potential of the OTT viewer.
Reduce spending on TV Ad-Buys
Pay only for actual ad-views, not ad-placement. No more worries about estimated viewership based on ratings that are based on market research. Trust the facts and monitor the exact number of ad-viewers in real-time. Pay only for real viewers.
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