The benefits of having a good website are immeasurable. Or at least they are if you don’t have analytics installed.
Your online presence speaks for your brand and provides a channel for your customers to connect with you directly. But what is the point of having a website if you don’t know who your visitors are? How can you grow your business without understanding what brings people to your website? This is where analytics come into play.
What can Analytics tell you?
Website analytics will help you to measure and analyze the traffic that comes to your website. You can gain valuable insight like:
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The demographics of your visitors
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Where your visitors live
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How visitors found your website (direct, search engine, digital ad, social media, or another referral website)
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How long visitors are staying on your website
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How many pages they visit
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What links are clicked on your site
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And so much more
While it’s great to see this information, it’s what you do with it that’s most important.
How to use the Data
1. Get to Know Your Visitors
You can learn a lot about your website visitors through analytics. From geographic location, to age and gender. While you should already know who your target audience for your business is, your website traffic can help you to see if your site is attracting the right visitors. This information can help you to make business decisions.
2. Know Your Best Content and Focus on It
Website analytics data shows you exactly which content gets the most visits, average time on the website, and bounce rate for the individual pages, so you can analyze, and optimize, for better engagement. You can take this information to enhance your website’s user experience by providing more content that has better engagement.
3. It Helps Your Site’s SEO
Search engine optimization (SEO) is one of the most crucial aspects in determining your business growth. The more organic traffic your business site receives, the more leads and conversions it gains.
4. Track Top Referrals and Build Strategies to Gain More of Them
Using website analytics, you can track who referred most traffic to your business site, analyze, and focus on strategies to gain more referrals from them.
How to add Analytics to your site
The best part about collecting analytics- it’s free! Google Analytics is the golden standard and packs a lot of punch for a free tool. While there are other analytics tools you can add to your website, for most small businesses, Google Analytics is more than sufficient.
You can learn how to set up and get started with GA here.
Having analytics on your website is easy to do and free. Don’t waste any time or miss any visitors. Start collecting data on your website today!
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