---
title: What is SEO?
description: What is SEO?
image: https://www.robineaumedia.com/hubfs/SEO2.png
---

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# What is SEO?

### [James Hunter](https://www.robineaumedia.com/blog/author/james-hunter)

 April 27, 2020

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**What is SEO?**

SEO stands for **Search Engine Optimization**, which is the practice of increasing the *quantity* and *quality* of traffic to your website through *organic search engine results*.

 

**The Crucial Elements of SEO**

To understand the true meaning of SEO, let's break that definition down and look at the parts:

- **Quality of traffic. **You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
- **Quantity of traffic.** Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- **Organic results**. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

**Why is SEO important for your website?**

***89% of shoppers conduct online research before making big purchases. (Retailing Today, 2019)***

***93% of online experiences begin with a search engine (Techjury, 2019).***

**Below are 3 benefits of SEO:**

 

 

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