--- title: Robineau Media Blog (2) description: Latest news and insights on all things marketing, advertising and communications (2) --- [![RobineauMedia-Logo](https://www.robineaumedia.com/hubfs/RobineauMedia-Logo.png)](https://www.robineaumedia.com) - [About](https://www.robineaumedia.com/about) - Strategies - [Strategies](https://www.robineaumedia.com/services) - [I Need Help With Marketing](https://www.robineaumedia.com/i-need-help-with-marketing-robineau-media) - [Consulting](https://www.robineaumedia.com/consulting-services) - [CTV](https://www.robineaumedia.com/ctv) - [Surveys & Insights](https://www.robineaumedia.com/surveys) - [Industry Solutions](https://www.robineaumedia.com/industry-solutions) - [All Industries](https://www.robineaumedia.com/industry-solutions) - [Health & Social Care](https://www.robineaumedia.com/nonprofits) - [Politics](https://www.robineaumedia.com/political) - [Impact](https://www.robineaumedia.com/impact) - [Blog](https://www.robineaumedia.com/blog) [Let's Talk](https://www.robineaumedia.com/contact) ### [Why “More Posting” Is No Longer a Social Media Strategy](https://www.robineaumedia.com/blog/why-more-posting-is-no-longer-a-social-media-strategy) September 23 2026 [Caylee Wilson](https://www.robineaumedia.com/blog/author/caylee-wilson) ### [How to Build a Marketing Strategy Around Tentpole Moments (Without Blowing Your Budget)](https://www.robineaumedia.com/blog/how-to-build-a-marketing-strategy-around-tentpole-moments-without-blowing-your-budget) September 15 2026 [Caylee Wilson](https://www.robineaumedia.com/blog/author/caylee-wilson) ### [Why Your Landing Page Is Killing Your Ad Performance](https://www.robineaumedia.com/blog/why-your-landing-page-is-killing-your-ad-performance) August 25 2026 [Caylee Wilson](https://www.robineaumedia.com/blog/author/caylee-wilson) ### [How to Build a Retargeting Strategy That Doesn't Annoy People](https://www.robineaumedia.com/blog/how-to-build-a-retargeting-strategy-that-doesnt-annoy-people) August 16 2026 [Caylee Wilson](https://www.robineaumedia.com/blog/author/caylee-wilson) # Marketing Musings Insights, Trends and News from Robineau Media Filter by Type [![](https://www.robineaumedia.com/hubfs/travel.png)](https://www.robineaumedia.com/blog/digital-out-of-home-advertising-what-you-need-to-know) [advertising](https://www.robineaumedia.com/blog/tag/advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Digital Out-of-Home Advertising: What You Need to Know](https://www.robineaumedia.com/blog/digital-out-of-home-advertising-what-you-need-to-know) With digital out-of-Home (DOOH) you can show your brand’s message to your audience while they arefalse ## [Proud Sponsor](https://www.robineaumedia.com/blog/proud-sponsor) Good luck to all of the golfers at the McMahon Ryan Child Advocacy Center Karts 4 Kids fundraiserfalse ## [Join your Strathmore neighbors for this fun, free and inclusive event!](https://www.robineaumedia.com/blog/join-your-strathmore-neighbors-for-this-fun-free-and-inclusive-event) [![](https://www.robineaumedia.com/hubfs/update.png)](https://www.robineaumedia.com/blog/4-major-consequences-of-not-updating-your-business-information-across-the-web) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [4 Major Consequences of NOT Updating Your Business Information Across the Web](https://www.robineaumedia.com/blog/4-major-consequences-of-not-updating-your-business-information-across-the-web) Keeping your business information up-to-date across the web is an important part of creating anfalse [![](https://www.robineaumedia.com/hubfs/9%5B1%5D.png)](https://www.robineaumedia.com/blog/google-display-network-or-programmatic-advertising-whats-best-for-your-business) [advertising](https://www.robineaumedia.com/blog/tag/advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 4 minute read ## [What you need to know: Google Display Network VS. Programmatic Advertising](https://www.robineaumedia.com/blog/google-display-network-or-programmatic-advertising-whats-best-for-your-business) You’ve asked, and we’ve answered! We get a lot of questions around programmatic advertising andfalse [![](https://www.robineaumedia.com/hubfs/opennn.png)](https://www.robineaumedia.com/blog/fun-friday-fact-7-16) [Fun Facts](https://www.robineaumedia.com/blog/tag/fun-facts) ## [Robineau Media Fact Friday](https://www.robineaumedia.com/blog/fun-friday-fact-7-16) Small Business Statistics to Know in 2021! - In 2020, 46% of consumers said they were more likelyfalse [![](https://www.robineaumedia.com/hubfs/SEO2.png)](https://www.robineaumedia.com/blog/robineau-media-fact-friday-7-23) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Robineau Media Fact Friday](https://www.robineaumedia.com/blog/robineau-media-fact-friday-7-23) Here are 3 key marketing statistics to help you make better business decisions. [![](https://www.robineaumedia.com/hubfs/social%20media.png)](https://www.robineaumedia.com/blog/stop-chasing-likes-start-with-strategy) [social media](https://www.robineaumedia.com/blog/tag/social-media) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Stop Chasing likes…. Start With A Strategy](https://www.robineaumedia.com/blog/stop-chasing-likes-start-with-strategy) Whenever I meet with a client who is worried about social media, I always guide them back to theirfalse [![](https://www.robineaumedia.com/hubfs/onboard.png)](https://www.robineaumedia.com/blog/our-client-onboarding-guide) [onboarding](https://www.robineaumedia.com/blog/tag/onboarding) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Our Client Onboarding Guide](https://www.robineaumedia.com/blog/our-client-onboarding-guide) Why an onboarding guide? Onboarding guides come in all shapes and sizes. From videos to interactivefalse [Meet the owner](https://www.robineaumedia.com/blog/tag/meet-the-owner) ## [Check out our Yelp Syracuse Meet the owner coverage](https://www.robineaumedia.com/blog/check-out-our-yelp-syracuse-meet-the-owner-coverage) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Robineau Media was featured by CNY Central for our partnership with Hope For Heather.](https://www.robineaumedia.com/blog/recent-press-3) Robineau Media was featured by CNY Central for our partnership with Hope For Heather. [![](https://www.robineaumedia.com/hubfs/cancer.png)](https://www.robineaumedia.com/blog/robineau-media-partners-with-hope-for-heather-to-raise-awareness-for-ovarian-cancer) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Robineau Media Partners with Hope For Heather to Raise Awareness for Ovarian Cancer](https://www.robineaumedia.com/blog/robineau-media-partners-with-hope-for-heather-to-raise-awareness-for-ovarian-cancer) [![](https://www.robineaumedia.com/hubfs/Cream%20and%20Brown%20Photographic%20Beauty%20Site%20Launch%20Website.png)](https://www.robineaumedia.com/blog/the-importance-of-email-list-hygiene) [email marketing](https://www.robineaumedia.com/blog/tag/email-marketing) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [The Importance of Email List Hygiene](https://www.robineaumedia.com/blog/the-importance-of-email-list-hygiene) This article was written by guest blogger, Aleksandr Botvynko, Outreach & SEO Associate at SendPulse [![](https://www.robineaumedia.com/hubfs/cny.png)](https://www.robineaumedia.com/blog/recent-press-1) ## [Recent Press](https://www.robineaumedia.com/blog/recent-press-1) As a Black and Woman owned business, we are proud to be a Participating Partner of the CNY 21-Dayfalse [![](https://www.robineaumedia.com/hubfs/Imported_Blog_Media/1599139671725.jpeg)](https://www.robineaumedia.com/blog/its-raining-leads-how-weather-targeted-advertising-can-transform-your-marketing) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [It’s Raining Leads: How Weather Targeted Advertising Can Transform Your Marketing](https://www.robineaumedia.com/blog/its-raining-leads-how-weather-targeted-advertising-can-transform-your-marketing) Whether you like it or not, the weather has an impact on consumer behavior. From pools and airfalse [![](https://www.robineaumedia.com/hubfs/analytics.png)](https://www.robineaumedia.com/blog/why-you-need-analytics-on-your-website) [website](https://www.robineaumedia.com/blog/tag/website) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Why you need Analytics on your Website](https://www.robineaumedia.com/blog/why-you-need-analytics-on-your-website) The benefits of having a good website are immeasurable. Or at least they are if you don’t havefalse [digital advertising](https://www.robineaumedia.com/blog/tag/digital-advertising) ## [Top Advertising Agencies in Syracuse, NY](https://www.robineaumedia.com/blog/top-advertising-agencies-in-syracuse-ny) The UpCity team has researched advertising agencies throughout Syracuse, NY to find the bestfalse [press](https://www.robineaumedia.com/blog/tag/press) ## [Recent Press](https://www.robineaumedia.com/blog/recent-press) We recently had the opportunity to sit down with Mike Famoso from Webs Unweaved to share our agencyfalse [![](https://www.robineaumedia.com/hubfs/audio.png)](https://www.robineaumedia.com/blog/what-are-you-listening-to) [programmatic advertising](https://www.robineaumedia.com/blog/tag/programmatic-advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [What Are You Listening To?](https://www.robineaumedia.com/blog/what-are-you-listening-to) Have you ever noticed, no matter where you are, you’re surrounded by people wearing headphones?false [![](https://www.robineaumedia.com/hubfs/direct%20%20mail-1.png)](https://www.robineaumedia.com/blog/how-digital-direct-mail-can-work-for-your-business) [Direct Mail](https://www.robineaumedia.com/blog/tag/direct-mail) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [How Digital Direct Mail Can Work for Your Business](https://www.robineaumedia.com/blog/how-digital-direct-mail-can-work-for-your-business) While more consumers are spending time online, you can still find ways to connect with them andfalse [![](https://www.robineaumedia.com/hubfs/SEO2.png)](https://www.robineaumedia.com/blog/what-is-seo-1) [SEO Score](https://www.robineaumedia.com/blog/tag/seo-score) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [What is SEO?](https://www.robineaumedia.com/blog/what-is-seo-1) What is SEO? [![](https://www.robineaumedia.com/hubfs/tv.png)](https://www.robineaumedia.com/blog/you-down-with-ott-yeah-you-know-me) [OTT](https://www.robineaumedia.com/blog/tag/ott) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [You Down with OTT? (Yeah- you know me!)](https://www.robineaumedia.com/blog/you-down-with-ott-yeah-you-know-me) So what exactly is OTT? [![](https://www.robineaumedia.com/hubfs/adtech.png)](https://www.robineaumedia.com/blog/what-is-adtech) [Adtech](https://www.robineaumedia.com/blog/tag/adtech) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 8 minute read ## [What is AdTech?](https://www.robineaumedia.com/blog/what-is-adtech) The first step to leveraging AdTech is understanding exactly what it is. AdTech (short forfalse [![](https://www.robineaumedia.com/hubfs/google.png)](https://www.robineaumedia.com/blog/are-you-using-google-my-business) [digital marketing](https://www.robineaumedia.com/blog/tag/digital-marketing) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 1 minute read ## [Are You Using Google My Business?](https://www.robineaumedia.com/blog/are-you-using-google-my-business) Being a small business ourselves, we know first hand how important it is to stretch your marketingfalse [![](https://www.robineaumedia.com/hubfs/email.png)](https://www.robineaumedia.com/blog/4-ways-to-personalize-your-email-amrketing-campaigns) [email marketing](https://www.robineaumedia.com/blog/tag/email-marketing) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [4 Ways to Personalize Your Email Marketing Campaigns](https://www.robineaumedia.com/blog/4-ways-to-personalize-your-email-amrketing-campaigns) Email marketing is alive and well, despite what some resources may say. While we are all inundatedfalse [![](https://www.robineaumedia.com/hubfs/advert.png)](https://www.robineaumedia.com/blog/a-beginners-guide-to-programmatic-advertising) [advertising](https://www.robineaumedia.com/blog/tag/advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [A Beginner's Guide to Programmatic Advertising](https://www.robineaumedia.com/blog/a-beginners-guide-to-programmatic-advertising) Programmatic advertising is one of the industry’s biggest buzzwords for a reason. More agencies andfalse [![](https://www.robineaumedia.com/hubfs/26%5B1%5D.png)](https://www.robineaumedia.com/blog/geofencing-isnt-just-for-big-companies-how-your-local-business-can-use-it-to-attract-and-convert-customers) [advertising](https://www.robineaumedia.com/blog/tag/advertising) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [Geofencing Isn’t Just for Big Companies - How your Local Business Can Use it to Attract and Convert Customers](https://www.robineaumedia.com/blog/geofencing-isnt-just-for-big-companies-how-your-local-business-can-use-it-to-attract-and-convert-customers) What is Geofencing?Geofencing is an advertising tool that businesses can use to target consumersfalse [![](https://www.robineaumedia.com/hubfs/branding1.png)](https://www.robineaumedia.com/blog/the-importance-of-brand-consistency) [content](https://www.robineaumedia.com/blog/tag/content) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [The Importance of Brand Consistency](https://www.robineaumedia.com/blog/the-importance-of-brand-consistency) Consistency within your brand translates to trust with your customers. Like any relationship, trustfalse [![](https://www.robineaumedia.com/hubfs/blog.png)](https://www.robineaumedia.com/blog/5-reasons-you-should-start-blogging) [writing](https://www.robineaumedia.com/blog/tag/writing) ![time](https://www.robineaumedia.com/hubfs/raw_assets/public/@marketplace/Web_Canopy_Studio/Funnel_Studio/images/time-icon.png) 2 minute read ## [5 Reasons You Should Start Blogging](https://www.robineaumedia.com/blog/5-reasons-you-should-start-blogging) ![RobineauMedia-Logo-white-Vector](https://www.robineaumedia.com/hubfs/RobineauMedia-Logo-white-Vector.png) Robineau Media is a digital marketing agency specializing in omni-channel strategies. 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